Obviously, I’m biased, but here’s the thing: I’m not wrong 😉 Nowadays, it feels like bloggers are low hanging fruit, and everyone wants a piece. I barely go a week without seeing some disparaging comment about “what even is the point of bloggers” or “who even cares about bloggers” annnd I’m here to correct those assumptions- cos as a point of fact, bloggers are underrated. Here’s why:
Endless enthusiasm for books! Whether it’s in reviews/lists/discussions, bloggers have a way of creating continuous exposure and forming intense fandoms. Blogs are the perfect place to create superfans- which is why I believe some books with strong connections to the blogosphere have the power to do so well.
Cos, frankly, blogs are a brilliant place to cultivate organic interest. It’s not just that blogs have the ability to spread a book far and wide (and oh boy they do- a few book bloggers raving can get a book to spread like wildfire), blogs also manage to make that spread feel less like hype sometimes and more like fans sharing art. Which brings me onto…
The blogosphere is a wonderful place for readers! You can get some genuine advice on what to read and rave directly with someone else has loved a book. Feedback is super easy to get and real conversation is up for grabs. This is largely thanks to how interactive the blogosphere is, but also because…
The community side is so strong. I personally believe it’s one of the more intimate platforms, with a greater connection to other readers and more meaningful engagement. This isn’t to disparage any other platform, cos everywhere has it’s “casual viewers”, but the format of a blog does lend itself really well to communication. And, even better, as we all like to point out regularly, this is one of the friendliest places on the internet. What’s so wonderful about blogging is how friendly everyone is- and this makes a huge difference. In fact, I’d go as far as to say it makes the reading experience so much more pleasurable (and, c’mon, it’s reading, it was already pretty darn awesome!!)
Blogging also helps us writerly types to develop our craft further. Since we’re all lovers of the written word here, it stands to reason we’d enjoy reading other people’s posts and learning that way- PLUS we also get to improve our own skills every time we post. Really, it’s a win all round!!
And lastly, blogging is addictive! You’d probably have to prise our blogs from our cold dead hands 😉 Which doesn’t necessarily sound like a good thing, buuut having a blog quickly becomes a way of life. We put so much love and effort into our internet space- and that real commitment is why the blogosphere such a wonderful place to be!
In short, don’t knock it till you’ve tried it 😉 So do you agree? Are bloggers underrated? Let me know in the comments!