Why I don’t believe in unbiased reviews

Controversial opinion time: my subjective opinion is *subjective*. Okay, just kidding, that’s not really debatable (even if it is fun to see people trying to debate that). However, I’m not here to talk about how silly it is to try and dictate taste today- no, right now I want to talk about why it’s okay to have biased reviews (which is probably a lot more of a contentious statement).

Let me explain. It’s not just that being opinionated is unavoidable in a review- though since we’re all human (/sentient primates) that is the case- it’s that it’s actually desirable to share your opinions. As Lashaan brilliantly said in his post “how objective are your reviews”, being subjective actually helps readers to figure out whether we might dislike or like a book. The main point of a review isn’t just to get across a sense of what happens in a book- that’s what a synopsis or blurb is for. No, reviews are to help us make value judgements over whether we want to read something or not. And that can only happen if we’re in touch with our own thoughts and feelings about a book.

Now, of course, that means we have to be aware that we’re being subjective. In Rachael’s excellent post, “How to Not Suck at Reviewing in Five Easy Steps”, she pointed out how it’s necessary to compartmentalise our own emotions and identify when we’re being subjective. It’s no good, for instance, to just say “well that was rubbish” and leave it at that. We have to be reasoned in our approach to reviewing. If we say we don’t like something, preferably it should be done in a way that other people can make up their own minds (and also not to shame other people for liking it). Even better if we can state our own biases to explain where we’re coming from; best of all if we can go as far as to recommend it to people who might actually like it. There’s nothing inherently wrong with being biased, we just have to remember not everyone will share our view.

For me, the only issue would come from stating an opinion as fact. Elliot Brooks argued brilliantly in her video “Book Lovers Love Book Hate” that claiming a book is “objectively bad” doesn’t make much sense- I mean, we already know it’s your opinion, so how can it be objective? Too often I have seen this on Booktube as well- especially with regards to reviews of Sarah J Maas books- which I have always found especially illuminating. One complaint, for instance, that regularly arises is that the ellipsis (or otherwise known as fragmentation) is “objectively bad”… which, sorry to burst anyone’s bubble, isn’t the case. As discussed in my post “the Art of Fragmentation”, the technique has many uses that can be appreciated whether you enjoy it or not.

In fact, this is the entire reason I created my Differences in Style series. What works for one reader may not work for another- and that’s okay! Once again, taste is subjective and therefore so are reviews. Maybe we’ll agree, maybe we won’t- regardless it’s not the end of the world. That’s the beauty of an opinion.

So, I really want to hear what you think! Do you agree or disagree with me here? Does it matter that reviews are subjective? Or should we be striving to be more objective? Is that even possible or desirable? Let me know in the comments!

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